Singapore-based private investment firm Aetius Capital is leading the US$30 million Initial Coin Offering (ICO) for Cloud Alliance, a startup that provides payment solutions, game localisation, marketing and advertising services to game developers.
Cloud Alliance will use the proceeds from the token sale to develop an app store, in partnership with global game development engine Unity Technologies. The tokens, called MOO Token, is a new cryptocurrency which aims to support the development of MOO Store, an app store which will be jointly developed by Cloud Alliance and US-based Unity Technologies. The MOO Store aims to strengthen the gaming ecosystem in Southeast Asia by enabling game developers worldwide to access more than 100 million gamers in Southeast Asia.