We have spoken about Sugar, the new discovery app that encourages you to reimagine Singapore in a new light. They just celebrated their full launch on 8th July that featured a full Nyotaimori spread, an ancient Japanese ritual of serving sushi on the body of a nude female model. Clearly, Sugar founders Stephen Barling and Ben Lee are not holding back on their promise to entice Singaporeans to “try something new everyday”.
It seems that despite just having their full launch, the responses have been positive, with users emailing their praise directly to the Sugar Team. “Someone emailed us to say ‘your app has changed our lives’,” said Stephen. “It’s helped them rediscover Singapore in a new and exciting way.”